Start with function
Circular design begins with what people need an object to do.
Circular economy insights
Six readings on product function, system boundaries, material evidence and the return journey.
Boundaries matter
The edge of an assessment can change the story it tells.
Beyond collection
A return count is the beginning of a recovery story, not its conclusion.
Build a material balance
A consistent set of units turns scattered records into a useful flow picture.
Design the return
The return journey deserves the same attention as the outbound journey.
Choose the first loop
A manageable trial tests a circular proposition more effectively than a broad pledge.